Instagram ads become an essential factor in your Instagram marketing strategy. Instagram acquires over a billion active users every day, and a fact is that above two-thirds of users on Instagram use it daily. As a business source, you could access a huge customer count per day and increase your profitability, brand awareness, and overall achievements.
Here are the perfect ways to use Instagram ads to achieve better ROI and reduce your Instagram ads cost.
Switch To An Instagram’s Business profile
Instagram provides two types of accounts: a business or a personal account. If you switch over to the business profile from a personal profile(which is used by most Instagram users), you would be provided with statistics that bring you to monitor your Instagram profile’s growth and progress.
Also, you would acquire access to Instagram advertisements with different CTA(Call To Actions) options. Instagram’s business account could be set up in the settings quickly, and you could get back to your private profile whenever you want.
Showcase Your Service Or Product With Branded Pictures
Paid ads on Instagram give you many opportunities, but the pictures are the primary factor. Pictures and photographers are the main pillars of Instagram. In simple words, they are the perfect customer bait.
It’s crucial to upload HQ pictures to grab your brand’s quality and promote your picture. It’s a must factor to produce a clear and attractive picture as well as it should be relevant to your products, services, or brand.
Streamline Your Uploading
Reducing your Instagram ad’s investment is one of the two primary objectives. As discussed about increasing your ROI, it is also worth reducing budgeting and investment in overall ad cost on Instagram.
A great way to bring this out is to make a solid content strategy, streamline your uploads, and reduce the total time you and your marketing field staff spend making, positioning, and promoting Instagram ads. For instance, instead of creating a picture, you could use a ready-made template that you will utilize for every post.
Make Video Ads
Video content has become the most popular expression form on the internet. You can upload video content that is up to sixty seconds long. With the video form, you can showcase your products and services features within a short span; thus, video advertising is popular on the platform.
Most successful says both content and video is king and thus combine them perfectly and win your objectives. And they concluded that great Instagram video content with perfect caption drives campaign success and maximum ROI.
Play With Carousel Ads On Instagram
A few years ago, Instagram launched the uploading of a post with multiple video content and images. It is an extreme possibility that could be utilized in the advertising medium on the platform; thus, most marketers try it in different ways and obtain success significantly.
This feature is a great one if you will present various features of a product in a single image. You can utilize it perfectly and bring it up like a video ad, and get target audiences to your landing page so that you can reap more success and make conversions.
Target The Potential Audience
Achieving an excellent ROI depends on the perfect way your ads on social media work and measuring them with huge investments. Targeting the right audience for your services and products decides whether your Instagram ads perform well or not.
There are many tools available online to pick up the potential audience for your brand. Utilize it or go with the Instagram insights feature to know who your target audiences are.
Story Ads On Instagram
Instagram stories are the captivating factor for the Z generation. It gains more audiences and maximum views for your Instagram stories, thus becoming more famous than uploading on Instagram feed. And story content on Instagram is available only for a day from posting time; after that they disappear.
If you update your Instagram story settings, then disappearing story content gets saved in the archive folder. Instagram stories are the cost-effective social media advertising medium. Interestingly, you could place any content type – from texts and pictures to gifs and videos.
Utilize The Influencer’s Power
Influencers marketing is one of the unavoidable factors in the marketing world. Influencers are the users who have a massive following and can reach your products or services to colossal target audiences. It brings you the perfect ROI as you expect quickly.
Work With A/B Testing
Without proper planning, you will go with the loss of investment and negative ROI. A/B testing is a great idea to boost your Instagram ads ROI without investing more funds at the beginning. You could twist your captions, visuals, target audiences, and ad types essentially. You can begin with two simple ads with minor changes and compare the results to determine which one performs best.
After knowing the one, strike your marketing mind into it and get more leads, and it brings you a lot of conversions and high ROI.
Everyone likes to be a contest winner and grabbing free stuff. As a default, Instagram would be an excellent platform for presenting prize rains. There are giveaways you can capture more audience to your contest and increase the brand awareness effectively.
Providing giveaways on Instagram gives you great results, and if you took the contest correctly, this would be the most excellent form of gaining high ROI.
Instagram ads are an attractive way to boost up your brand awareness and gain target audiences. And also, you would grab more benefits through Instagram ads if you pay more attention to budgeting and optimization to skyrocket your ROI.
If you find out the great formula, you could bring out the Instagram ads like a stable income source and successive marketing strategy.
“Mary Kyle”is a content developer and marketing, manager who works at Snaphappen. She has written more trending articles on “social media”and has a handful of experience in delivering engaging content.