The term “Digital Marketing” refers to the use of digital technologies to achieve marketing objectives. Business websites, email, search engines, mobile apps, and social media are examples of these technologies. Strategic digital marketing aids in the marketing of your products or services via online channels such as your website and social media. Video advertisements are the most prevalent and unique approach utilized by brands. You can capture the attention of more individuals who are scrolling or browsing by using video adverts. The easiest way to attract people’s attention when advertising something online is to use visual content.
Many firms have learned that advertising with animations, whether video animation servicesor graphic animation, is more effective than any other kind of advertising. It has unquestionably altered the marketing landscape. Curiosity can be piqued with the use of animated videos. Whether it’s a box of cereal or a car, an animated video can sell anything. Because animations allow a business to deliver a message or explain an idea in the most basic and appealing way possible, it is quite beneficial. Animations are a great way to keep viewers engaged while also pique their interest in your products or services.
How Do Animations Increase Customer Engagements?
Animations are known to bring a certain charm to the visuals. Businesses use this charm to engage with their customers in a better way. As humans are full of emotions, animations can intrigue those emotions in the humans with the help of animations contents become more interesting and fun for the viewers. They are more likely to change a normal visitor on your website into a potential customer. It improves the sales of a business both directly and indirectly.
Advertisements on the internet have become a common thing people often get frustrated by seeing ads again and again on the internet. No one likes being interrupted by a video ad in which a guy keeps using the same phrasal sentences to market his product on the contrary if the ad is in the form of animation it might be able to catch those viewers’ eyes and create a certain kind of interest in them.
Some of The Ways That Animation Is Used in Digital Marketing Today Includes:
1. Animated Trade-Mark
Animated Trade-Marks make a highereffectthan the static ones. With animation in your Trade-Mark, you can make an impression on both new and existing customers. You may leave an impression on people’s thoughts by using special effects and animation. If you have an appealing animated Trade-Mark, people are more likely to remember your company.It can give you a unique look than your other competitors. It gives an idea to the customers that the seller is reliable and not a random seller, who intends to deliver quality to its customers.
2. Animated Presentation On Social Media
Social media is a vast network and brands use it as a marketing tool for their businesses it helps them to navigate their customers in different ways. There are a million of people on social media but it gets tricky for a business to attract such kind of audience towards their products and services as they are frustrated enough by other business who keeps popping on their feed. Using animated videos is the best way to attract people through social media as 60% of social media users are from the young generation who are fascinated by quality visual content.
Animated videos can perform better than ordinary videos because animations communicate through visuals and do not require vocal material, but regular marketing videos require verbal communication, which becomes tedious after a minute or two. You’ll be able to attract a larger audience interested in your products if you keep your animated video brief and entertaining.
Animated videos are a better option for you as a business because more than 80% of videos on social media are played without audio.
3. Bringing Concepts to Life
The reason most businesses fail online is that they are unable to present their actual ideas to the viewers but when it comes to animated videos they are able to transform those ideas into life. By explaining the vision and mission of your business through animated videos you are more than able to convey your message decently as well as keeping it short so the customer doesn’t have to read long paragraphs to know more about your services.
The person visiting your website will always prefer a well-oriented colorful video with a duration of 30 seconds or one minute. That visitor would not want to go through two or three web pages to gain a sense of your website; in fact, most users leave after reading the first paragraph because they are bored. But watching an animated video never gets boring it allows the customer to be entertained and get an idea about your website easily.
4. Content Changes Are Simple
When using animated videos for the presentation of your business it becomes easier for you in updating your content but with the regular videos, it requires the whole production, reshoots, and editing, etc.
Producing regular marketing videos are also never in favor when it comes to the costs while at the same time animated videos are cheap and have a better effect in developing interest.
In producing an animated video, the only requirement is a professional animator who is creative and is work efficient.
5. Email Marketing
Using the email method for marketing a business or to introduce discounted offers and new sale offers is the most common way and everyone knows it. Since most of much emails were ignored the experts of digital marketing found a new way to spice things up by using GIFS instead of textual content to make it more appealing.
Digital Marketing Animation Styles
Animating concepts have also been improved since digital marketers understood that having animated content to portray a firm is more effective. It’s necessary to know what style of animation is popular, and not just popular, but also relevant to your business. There are many different styles of animations, and a few of the most popular animation styles are given below to assist you in establishing your business online.
1. 3D Animations
3D Animation communicates clearly and concisely and brings items to life in ways that photographs and words can’t. In marketing, 3D visualization is a great technique to pique your clients’ interest in your items. You can, for example, develop a 3D visual presentation of your product and let your customers engage with it in real-time. Customers can adjust the color, zoom in and out, see a 360-degree view, and even rotate the image of your product using 3D models. This can help you sell more products than any other competitor of yours in the market and will attract more customers to buy your products.
2. Motion Graphics
Every firm, from startups to established businesses, has demonstrated that motion graphics are essential for a digital marketing strategy.
People are more likely to spend more time on your website if it has a video along with the textual content that is introducing to the product. Perhaps motion graphic content becomes very helpful when it comes to expanding your business through animated videos.
People often feature these videos on the first page of their website to make a better impression on their potential customers. For marketing and sales purposes motion graphic content is the best option to go with.
3. Animated Logo
In the digital era, animated content is anessential need for customer engagement. The logo of your brand is what represents your brand if the logo of your brand is not attractive enough to the audience your brand might not do very well in the market. Since Google changed its standard logo to an animated logo most of the famous brands followed the footsteps and changed their standard logos to animated logos.
An animated logo explains the nature of your brand, it’s the storyteller of your brand in the form of an animated logo.
If you want to attract more people to your brand you need to have an animated logo for your website as it is the most trending business technique and also the most beneficial, customers rely more on the online brands that are beautifully presented.
4. Stop Motion
Stop Motion Animation in animation, is the animation technique for bringing motionless objects to life on screen. This is accomplished by moving the object in small increments while filming one frame at a time. When all of the frames are played in order, movement is visible. Brands use this technique to bring their products to life than using drawings or regular images.
However, most of the brands don’t use this technique much but slowly and gradually they are moving towards it. It is a great way to showcase products and also sets you out from other brands that compete with you on the same products.
It’s nothing new to use video in marketing and advertising. Live-action videos have been used by brands and businesses to promote themselves. Instead of live-action, marketing with animated videos is more cost-effective and engaging for the audience. It brings a unique charm to the presentation of the visual content it is engaging as well as entertaining. So, if you haven’t yet incorporated video animation into your marketing strategy, for your business then you should it will only bring more traffic to your online business and result in profit. The animated visual elements are designed to enhance your message, not to take precedence over the conversation.